# AlegriaMadura arrives to fight boredom and loneliness in later life, starting with employees’ parents

Brazil is ageing fast.

- Section: Longevity
- Published: November 3, 2026
- Address: https://ceoone.com.br/en/article/alegriamadura-arrives-to-fight-boredom-and-loneliness-in-later-life
- Em português: https://ceoone.com.br/artigo/alegriamadura-chega-para-combater-o-tedio-e-a-solidao-na-maturidade-co.md

![Luiz Paulo Foggetti, in a green blazer and jeans, speaking into a microphone seated on a white sofa on stage, among plants and a vase of orange and yellow flowers](https://pub-b80e49b2737940b3ab5d3f20d0578192.r2.dev/artigos/alegriamadura-chega-para-combater-o-tedio-e-a-solidao-na-maturidade-co-foto-v2.webp)

Photo: Courtesy

## Key points

- AlegriaMadura, founded by Luiz Paulo Foggetti and Walter Feldmann, brings people over 60 together in online sessions of 1 hour and 15 minutes, with content developed with professors from USP.
- It is the first program to offer companies a benefit aimed at their employees’ parents.
- It starts with 32 groups and 22 companies; the pilot groups showed progress in physical activity, diet and cognitive ability.

We are living longer, and that is an achievement. But for people over 60, the greatest enemies are not just high blood pressure or cholesterol. They are also boredom and loneliness, silent ills that do not show up in a check-up but wear down physical and mental health.

This is where AlegriaMadura comes in, founded by Luiz Paulo Foggetti and Walter Feldmann. Fully online, the program lets people from all over Brazil take part from the comfort of home, at the time they prefer. The sessions last 1 hour and 15 minutes, are led by a moderator and cover culture, physical activity, mental health and nutrition. All the content was developed with professors from USP. Every month, participants receive a report produced by artificial intelligence that measures their progress.

The pioneering part lies in whom AlegriaMadura chose to embrace. Companies look after the employee, the children and even the pet, but rarely remember the father and the mother. AlegriaMadura is the first to offer companies a benefit aimed at this part of the family.

"This is a huge contribution to our parents, for everything they have done for us," says Luiz Paulo.

![Luiz Paulo Foggetti, in a green blazer and jeans, seated on a white sofa on stage, speaking into a microphone in front of a purple panel](https://pub-b80e49b2737940b3ab5d3f20d0578192.r2.dev/artigos/alegriamadura-chega-para-combater-o-tedio-e-a-solidao-na-maturidade-co-palco.webp)

Luiz Paulo Foggetti, co-founder of AlegriaMadura. Photo: Courtesy

The pilot groups showed significant progress in getting back to physical activity, in diet and in cognitive ability. "They look forward to coming back every week, which is very rewarding for us," says Walter.

AlegriaMadura is starting with 32 groups and 22 companies that have decided to offer the program to their employees’ parents. And the social impact was immediate: many participants are already arranging to meet in person.

After all, living longer is great. Living longer with joy is much better.

CEO ONE · https://ceoone.com.br