# Century-old precision at high voltage: Bulova expands its Brazilian portfolio with five new watchmaking icons

With more than a century and a half of unbroken tradition in fine watchmaking, the venerable Bulova reaffirms its standing in the Brazilian market by bringing in an exclusive selection of new releases, officially distributed by SWG Brasil.

- Section: Luxury
- Published: November 6, 2026
- Address: https://ceoone.com.br/en/article/century-old-precision-at-high-voltage-bulova-expands-its-brazilian-portfolio
- Em português: https://ceoone.com.br/artigo/precisao-secular-em-alta-voltagem-bulova-expande-portfolio-no-brasil-c.md

![Steel Bulova watch with a salmon-toned skeleton dial, seen from the front and the back](https://pub-b80e49b2737940b3ab5d3f20d0578192.r2.dev/artigos/precisao-secular-em-alta-voltagem-bulova-expande-portfolio-no-brasil-c-foto.webp)

Photo: Courtesy

## Key points

- Bulova is launching five new men's watches in Brazil from its Surveyor, Prestige and Marine Star collections, exclusively distributed by SWG Brasil.
- The 21-jewel automatic Surveyor models cost R$ 4,990.00 each, while the Prestige models, with a 42 mm case and 100-metre water resistance, cost R$ 6,490.00 each.
- The Marine Star chronograph (ref. 96B380) costs R$ 5,790.00 and is water resistant to 200 metres.

Combining the heritage of a story that began in Lower Manhattan with high-end contemporary design, the brand is extending its presence in the country with five new men's watches spread across its acclaimed Surveyor, Prestige and Marine Star collections. The new crop of watches channels the excellence of Swiss and American engineering into pieces that move effortlessly between classic elegance and sporty ruggedness.

The first big highlight of the season is the Bulova Surveyor (ref. 96A349 and ref. 96A350), priced at R$ 4,990.00 each. With stainless steel cases and bracelets, these 21-jewel automatics charm with a sunray-finished dial (in sophisticated shades of green and blue) and a strategically placed front aperture that reveals the escapement and balance wheel of the movement in full motion.

Raising the level of architectural complexity, the Bulova Prestige models (ref. 96A351 and ref. 96A352) arrive on the market at R$ 6,490.00 each. Built with a faceted 42 mm silver-tone steel case and a geometric bezel, they feature flat sapphire crystal and an impressive water resistance of up to 100 metres. Their openworked dials display the intricate bridge structure of the automatic movement, in versions with rose gold details or a blue dial with flawless legibility.

For lovers of sporty looks and high nautical performance, the Bulova Marine Star (ref. 96B380) emerges as the definitive choice at R$ 5,790.00. The chronograph features a striking silver-tone case paired with a unidirectional bezel with blue accents, a domed mineral crystal and a dial with a vibrant blue gradient background and raised black subdials, with water resistance down to 200 metres.

Rounding off the experience of sophistication, exclusive distribution by SWG Brasil (a South American holding company that has been a benchmark in the sector since 2004) guarantees a standard of excellence in serving Brazil's multi-brand retail channel. In this way, Bulova reaffirms its commitment to turning timekeeping into a true statement of lifestyle and timeless elegance.

## Sources and editorial notes

- Information and technical specifications: Official Press Release / SWG Brasil (October 2026).
- Customer service and distribution channels: @SWGBrasilOficial / sac@swgbrasil.com.br.

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