# Cidade Matarazzo moves into the final phase of occupancy and projects revenue of R$ 1.5 billion in São Paulo

The consolidation of the mixed-use development leverages a hybrid model of retail, dining and health to complete a R$ 3 billion project.

- Section: Business
- Published: October 19, 2026
- Address: https://ceoone.com.br/en/article/cidade-matarazzo-moves-into-the-final-phase-of-occupancy-and-projects
- Em português: https://ceoone.com.br/artigo/cidade-matarazzo-avanca-para-fase-final-de-ocupacao-e-projeta-receita-.md

![The restored historic building of Cidade Matarazzo, with gardens in front and the vegetation-covered tower in the background](https://pub-b80e49b2737940b3ab5d3f20d0578192.r2.dev/artigos/cidade-matarazzo-avanca-para-fase-final-de-ocupacao-e-projeta-receita--foto.webp)

Photo: Reproduction/Instagram

## Key points

- The complex has received more than R$ 3 billion and projects going from R$ 1 billion to more than R$ 1.5 billion in annual revenue.
- It houses Rosewood São Paulo, Soho House, Casa Bradesco and AYA Earth Partners; the money came from Alexandre Allard, Chow Tai Fook Enterprises and banks.
- Occupancy ends with a health and longevity unit; before that come a boteco with chef Janaína Torres and an underground room for immersive experiences.

The Cidade Matarazzo real estate and cultural complex, near Avenida Paulista, has begun the final stage of its commercial occupancy with the goal of exceeding R$ 1.5 billion in annual revenue. After receiving more than R$ 3 billion in cumulative investment, the historic development has turned the former Umberto I Hospital into a high-end ecosystem focused on hospitality, dining, art and regenerative retail. The progress of the new operations marks the site's transition from a long-term real estate project into a source of recurring revenue in São Paulo.

Cidade Matarazzo's financial and governance architecture rests on the joint work of BM Empreendimentos and BM Varejo. Funding for the project brought together direct investment from its creator, Alexandre Allard, capital from the Asian group Chow Tai Fook Enterprises and bank financing lines, allowing the restoration of the listed heritage buildings without limiting the expansion of usable area. The portfolio of assets already in operation includes the Rosewood São Paulo hotel, the private club Soho House, the Casa Bradesco cultural center and the AYA Earth Partners platform, anchoring the flow of high-income visitors.

The complex's retail and food strategy combines independent operations with spaces run under rigorous curation. Recent openings include Café Mata by Bachour, the Preta Maria restaurant, a YSL Beauty boutique and the expansion of Mata Lab, a 3,000-square-meter space focused on independent fashion and accessories brands. In food, another highlight is the opening of Mercato Mata Città, a gourmet store with more than 1,300 items that reinforces the bet on in-house products and Brazilian food brands.

![A table seen from above with many dishes, breads and drinks, and hands helping themselves](https://pub-b80e49b2737940b3ab5d3f20d0578192.r2.dev/artigos/cidade-matarazzo-avanca-para-fase-final-de-ocupacao-e-projeta-receita--pratos.webp)

Dining at Cidade Matarazzo. Photo: Reproduction/Instagram

Diversifying the mix of attractions includes adding new dining concepts, such as a boteco (a traditional Brazilian bar) created in partnership with chef Janaína Torres, and an underground room for immersive experiences. The physical occupancy of the site is scheduled to end with the launch of a unit focused on health and longevity, described by management as the final stage of the master plan. With that delivery, the development will have exhausted its capacity for territorial expansion and will focus primarily on the operational maturation of its assets.

Cidade Matarazzo's economic performance reflects a growing appreciation of mixed land use in São Paulo's real estate market, where integrating luxury services drives revenue per square meter. The move from R$ 1 billion to R$ 1.5 billion in revenue shows the traction of high-income consumption in central São Paulo. The ability to attract international brands and renowned chefs validates the business model's efficiency in turning restored historic heritage into a highly profitable real estate asset.

By completing its occupancy cycle, the development sets a benchmark for large-scale urban regeneration and real estate development in Brazil. The combination of international investment, hybrid retail governance and architectural preservation gives the complex a relevant position in Latin America's business landscape. The maturation of the last operational fronts establishes Cidade Matarazzo as a strategic asset for business tourism and São Paulo's luxury market.

## Sources and editorial notes

- Reference reporting: Exame, Money Report, Valor Econômico, Forbes Brasil.

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