# Elizabeth Hurley and The Estée Lauder Companies light up Christ the Redeemer and join forces against breast cancer in Rio

The global ambassador and corporate leaders join forces with Instituto Protea on a historic gala night marked by a special lighting of Rio de Janeiro's greatest symbol.

- Section: Luxury
- Published: October 27, 2026
- Address: https://ceoone.com.br/en/article/elizabeth-hurley-and-the-estee-lauder-companies-light-up-christ
- Em português: https://ceoone.com.br/artigo/elizabeth-hurley-e-the-estee-lauder-companies-iluminam-o-cristo-redent.md

![Elizabeth Hurley in a pink off-the-shoulder dress with ruffles, in front of the Instituto Protea and breast cancer campaign backdrop](https://pub-b80e49b2737940b3ab5d3f20d0578192.r2.dev/artigos/elizabeth-hurley-e-the-estee-lauder-companies-iluminam-o-cristo-redent-foto.webp)

Photo: FIRMA AVI

## Key points

- Elizabeth Hurley came to Rio de Janeiro on her first official visit to Brazil as Global Ambassador of The Estée Lauder Companies’ Breast Cancer Campaign.
- At the charity gala dinner, Christ the Redeemer was lit in pink, and all the proceeds went to Instituto Protea.
- The program founded by Evelyn H. Lauder in 1992 has invested more than US$182 million in research, medical education and support services.

The global push for early breast cancer diagnosis gained powerful support in Brazil with the presence of international leaders and the direct engagement of the beauty and luxury industry.

On her first official visit to the country as Global Ambassador of The Estée Lauder Companies' Breast Cancer Campaign, actress and international icon Elizabeth Hurley was in Rio de Janeiro to lead a series of key awareness initiatives on breast health, the vital importance of early detection and wider access to medical treatment.

The busy schedule in Rio began with a private breakfast for company leaders, journalists and influencers, which served as a platform to discuss how to turn awareness into real social impact. Later, the program culminated in a lavish charity gala dinner in aid of Instituto Protea, when the iconic Christ the Redeemer statue was lit in pink, becoming a global beacon of hope and awareness.

![Christ the Redeemer lit in pink against the dark night sky](https://pub-b80e49b2737940b3ab5d3f20d0578192.r2.dev/artigos/elizabeth-hurley-e-the-estee-lauder-companies-iluminam-o-cristo-redent-cristo.webp)

Christ the Redeemer lit in pink. Photo: FIRMA AVI

Alongside senior executives of the corporation, such as Tara Simon, President of the Americas; Roberto Soto, General Manager for Latin America; and Barbara Fortes, General Manager of The Estée Lauder Companies in Brazil, Hurley reaffirmed the brand's long-standing commitment to the cause. "Visiting Brazil for the first time in my role as Global Ambassador has been an incredible experience," said the actress, highlighting her wish to encourage women to make preventive self-care a priority.

![Three women, two in pink and one in a sequined dress, and a man in a dark suit, side by side in front of the campaign backdrop](https://pub-b80e49b2737940b3ab5d3f20d0578192.r2.dev/artigos/elizabeth-hurley-e-the-estee-lauder-companies-iluminam-o-cristo-redent-executivos.webp)

Tara Simon, Elizabeth Hurley, Roberto Soto and Barbara Fortes. Photo: FIRMA AVI

The company's engagement in the country translates into partnerships with deep social impact, most notably the allocation of all the proceeds from the dinner to Instituto Protea, aimed at driving new rapid-diagnosis programs in Rio through the public health system. Barbara Fortes stressed the urgency of this work: "In Brazil, we want to turn the strength of our Campaign and the reach of our brands into meaningful impact, promoting treatment and access to care for women across the country".

In addition to Instituto Protea, the company's philanthropic work in Brazil extends to support for Instituto Quimioterapia e Beleza and the NGO Américas Amigas, which receives 100% of the sales of the acclaimed Advanced Night Repair Pink Ribbon serum. Globally, the program founded in 1992 by Evelyn H. Lauder has already passed the mark of US$182 million invested in research, medical education and support services.

With funding directed to partner organizations and the visibility generated by symbolic actions in Rio de Janeiro, The Estée Lauder Companies reaffirms its strategy of investing continuously in research, medical infrastructure and ongoing awareness to accelerate the fight against the disease on a global scale.

## Sources and editorial notes

- Official release and information: corporate press release from The Estée Lauder Companies.

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