# From fruit to finish line: when the flavour of Brazil meets high performance in Olympikus's first-ever Corre 5 Guaraná

Brazil's biggest sports brand and the country's original flavour combine cutting-edge technology, Amazonian roots and urban culture in an exclusive running shoe under the motto "O Corre é Coisa Nossa" ("The Run Is Ours").

- Section: Longevity
- Published: November 9, 2026
- Address: https://ceoone.com.br/en/article/from-fruit-to-finish-line-when-the-flavour-of-brazil-meets-high-performa
- Em português: https://ceoone.com.br/artigo/do-fruto-a-linha-de-chegada-quando-o-sabor-do-brasil-encontra-a-alta-p.md

![A runner in green shorts passes through the gateway of Fazenda Santa Helena, bearing the Guaraná Antarctica brand, on a dirt road through the forest in Maués](https://pub-b80e49b2737940b3ab5d3f20d0578192.r2.dev/artigos/do-fruto-a-linha-de-chegada-quando-o-sabor-do-brasil-encontra-a-alta-p-foto-horizontal.webp)

Photo: Victor Mayer Brasil/Buena Onda

## Key points

- Olympikus and Guaraná Antarctica are launching the Corre 5 Guaraná, a limited-edition running shoe under the motto "O Corre é Coisa Nossa" ("The Run Is Ours"), inspired by Fazenda Santa Helena in Maués, Amazonas.
- The shoe has a green upper with OXITEC 2.0 technology, a red ULTRAX outsole and a PY-VA midsole blending EVA and PEBAX, and comes with a special edition of the Meia Corre sock.
- It goes on sale in stores and on the Olympikus e-commerce site on 5 November for R$ 599.99, and the partnership also promotes Ambev's Guaraná Antarctica Zero com Fibras.

Street running has established itself as one of the country's leading spaces for connection, well-being and belonging. It is on the momentum of this movement that an unprecedented partnership emerges between two brands that carry Brazil at their core: Olympikus, the country's biggest sports brand, managed by Vulcabras, and Guaraná Antarctica. Under the motto "O Corre é Coisa Nossa" ("The Run Is Ours"), the collaboration has produced the Corre 5 Guaraná, a limited edition that translates Brazilian culture, energy and identity into a high-performance product.

## The journey linking Maués to the running track

Unlike the usual collabs in the fitness market, the project draws its deepest references from Fazenda Santa Helena, in Maués, Amazonas, a historic stronghold where guaraná has been cultivated for more than a century. According to Guilherme Poyares, marketing director of Guaraná Antarctica, the initiative turns the visual codes and heritage of the fruit into a genuine performance product.

The shoe carries this narrative in its visual palette. The upper displays the signature green of the plant's leaves and of the classic cans, and is made from monofilament and polyester yarns backed by OXITEC 2.0 technology, which ensures breathability and lightness. Inside, the insole combines polyester and PEBAX with NT-X technology, while the ULTRAX outsole embraces the vibrant red of the ripe fruit, using high-abrasion rubber to withstand the wear of asphalt. The mechanics are completed by PY-VA technology, which blends Olympikus's traditional EVA with PEBAX to optimise energy return with every stride.

![Corre 5 Guaraná shoe in a red supermarket basket with cans of Guaraná Antarctica Zero com Fibras and guaraná fruits, against a green background](https://pub-b80e49b2737940b3ab5d3f20d0578192.r2.dev/artigos/do-fruto-a-linha-de-chegada-quando-o-sabor-do-brasil-encontra-a-alta-p-cesta.webp)

The shoe and cans of Guaraná Antarctica Zero com Fibras. Photo: Buena Onda

![Green and white Corre 5 Guaraná shoe in a red net full of guaraná fruits, with a can of Guaraná Antarctica Zero com Fibras](https://pub-b80e49b2737940b3ab5d3f20d0578192.r2.dev/artigos/do-fruto-a-linha-de-chegada-quando-o-sabor-do-brasil-encontra-a-alta-p-rede.webp)

The Corre 5 Guaraná with guaraná fruits. Photo: Buena Onda

## Proven performance and an expanded ecosystem

The launch builds on the resounding success of the Corre line, which ranked first in usage on the Strava app for three years running and topped Google searches in 2025. To complete runners' looks, the collection includes a special edition of the Meia Corre Olympikus sock, made with polyamide and elastane, with a central compression band and an embroidered patch bearing the Guaraná Antarctica emblem.

Márcio Callage, CMO of Vulcabras, notes that the project underscores the maturity of Brazilian industry in creating world-class technologies. Alongside the footwear, the partnership serves as a showcase for Guaraná Antarctica Zero com Fibras, Ambev's new sugar-free offering that adds 4.4 g of dietary fibre to the daily routine. As part of the distribution strategy, commemorative cans designed in partnership with Ball (Vá de Lata) will be handed out at special events, including an initiative with Azul Linhas Aéreas to bring the new drink directly to passengers in the air.

Produced in a limited run, the Corre 5 Guaraná officially arrives in stores and on the Olympikus e-commerce site on 5 November, at a suggested price of R$ 599.99.

## Sources and editorial notes

- Official release: O Corre é Coisa Nossa: Guaraná Antarctica and Olympikus present the Corre 5 Guaraná (Ambev, Olympikus and Vulcabras).

CEO ONE · https://ceoone.com.br