# 'O Brasil de Tarsila': São Paulo hosts the largest immersive exhibition devoted to the modernist artist

Celebrating the 140th anniversary of the birth of one of the greatest painters in Brazil's history, São Paulo hosts the exhibition "O Brasil de Tarsila" (Tarsila's Brazil).

- Section: Arts & Culture
- Published: October 19, 2026
- Address: https://ceoone.com.br/en/article/o-brasil-de-tarsila-sao-paulo-hosts-the-largest-immersive-exhibition
- Em português: https://ceoone.com.br/artigo/o-brasil-de-tarsila-sao-paulo-recebe-maior-exposicao-imersiva-dedicada.md

![Visitors in a projection room with walls and floor covered with works by Tarsila do Amaral](https://pub-b80e49b2737940b3ab5d3f20d0578192.r2.dev/artigos/o-brasil-de-tarsila-sao-paulo-recebe-maior-exposicao-imersiva-dedicada-foto.webp)

Photo: Reproduction/Nubank Arte Lab

## Key points

- The show has more than 70 digitally recreated works in 14 rooms, over an area of 2,700 m².
- It is at Nubank Arte Lab, in the Conjunto Nacional (Av. Paulista, 2073), until October 31, 2026, closed on Tuesdays.
- Full-price tickets cost R$ 80 to R$ 100; Nubank customers get 35% off paying with the bank's card.

The new show opens the Nubank Arte Lab cultural center, in the traditional Conjunto Nacional building, and fills 2,700 m² in the heart of Avenida Paulista.

With more than 70 digitally recreated works, the attraction brings together 14 interactive rooms with 360-degree projections, a mirrored ceiling, an imposing 10-meter LED wall, sound effects, scents and even themed play areas for children.

The journey covers the main phases of Tarsila do Amaral's career, such as the striking Pau-Brasil and Anthropophagic phases, using multisensory resources that bring visitors closer to emblematic classics. Immortal works such as Abaporu, A Cuca, A Lua, Operários and Sol Poente come to life in giant high-definition animations. In rooms such as the one devoted to A Terra, fans simulate gusts of wind in the same direction as the projections to create a contemplative, enveloping atmosphere. The landscapes and cities Tarsila painted also inspired an interactive playground with giant puzzles, slides and seesaws. The space also has an official gift shop and the Nuv Gastro Bar for food and drinks.

## Visitor information

Exhibition: O Brasil de Tarsila

Venue: Nubank Arte Lab, Conjunto Nacional

Address: Av. Paulista, 2073, 1st floor, Consolação, São Paulo/SP

Dates: On view until October 31, 2026

Open: Wednesday to Monday and holidays (closed on Tuesdays)

Hours: 10 a.m. to 10 p.m. (last session at 9 p.m.; entry until 9:20 p.m.)

Length of visit: About 45 to 60 minutes

Age rating: Suitable for all ages

## Tickets and prices

Mondays, Wednesdays and Thursdays: R$ 80.00 (full price) / R$ 40.00 (half price). Popular promotional batch at R$ 50.00 (full) and R$ 25.00 (half).

Fridays, Saturdays, Sundays and holidays: R$ 100.00 (full price) / R$ 50.00 (half price).

Exclusive benefit: Nubank customers get 35% off individual tickets bought with the bank's card (R$ 52.00 on weekdays and R$ 65.00 on weekends).

Half price by law: Valid for students, seniors (60+), public school teachers, people with disabilities and a companion, and low-income young people.

## Sources and editorial notes

- Reference reporting: Viagem e Turismo (Editora Abril), CNN Brasil Viagem & Gastronomia, Passeios Kids and São Paulo Secreto.
- Credit: Article and visitor guide compiled by the CEO ONE portal.

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