# Van Gogh takes over the walls of Avenida Paulista in a historic exhibition at MASP that revisits genius and madness

Forget digital screens and fleeting projections: for 2027, the museum is preparing a physical, overwhelming encounter with original paintings by the Dutch master, within one of the most ambitious cultural cycles of the decade.

- Section: Arts & Culture
- Published: October 19, 2026
- Address: https://ceoone.com.br/en/article/van-gogh-takes-over-the-walls-of-avenida-paulista-in-a-historic
- Em português: https://ceoone.com.br/artigo/van-gogh-ganha-as-paredes-da-paulista-em-uma-exibicao-historica-que-re.md

![The MASP building on Avenida Paulista, with its red structure, glass facades and open span, under a cloudy sky](https://pub-b80e49b2737940b3ab5d3f20d0578192.r2.dev/artigos/van-gogh-ganha-as-paredes-da-paulista-em-uma-exibicao-historica-que-re-foto-v2.webp)

Photo: Reproduction/MASP

## Key points

- MASP is preparing a monographic Vincent van Gogh exhibition for 2027, part of the Histories of Madness cycle.
- At its center are the museum's four paintings: The Schoolboy (1888), painted in Arles, and three works made at the Saint-Rémy asylum between 1889 and 1890.
- General admission costs R$ 85 (full price) and R$ 42 (half price); tickets must be booked in advance at masp.org.br.

There are colors that seem to burn on the canvas, thick paint that holds the sweat of intense afternoons in the south of France and brushstrokes that defied time itself. It is this visceral density that São Paulo will once again experience up close. The Museu de Arte de São Paulo Assis Chateaubriand (MASP) has scheduled for 2027 a major monographic exhibition devoted to Vincent van Gogh (1853-1890), part of the long-awaited thematic cycle Histórias da Loucura (Histories of Madness). Far from the immersive fads that flooded the country in recent years, the institution is betting on the non-negotiable power of the original works and on the depth of a curatorship that promises to dig into the limits between genius and torment.

The heart of the show lies precisely in the four treasures the museum holds in its permanent collection, all created in the most dramatic period of the painter's life. There is the vividness of The Schoolboy (1888), painted in Arles, and the trio of works made during his voluntary stay at the Saint-Rémy asylum, between 1889 and 1890: Walk at Twilight, The Arlesienne and Stone Bench in the Asylum at Saint-Rémy. Each canvas works as a portal into the mind of an artist who turned his own suffering into a permanent aesthetic revolution.

## Tickets, address and how to secure your place in history

For those already planning a visit to Avenida Paulista, 1578, general admission to MASP currently costs R$ 85 (full price) and R$ 42 (half price) for students, teachers and people over 60. The museum keeps its traditional free admission on certain days of the week, but the high demand for the major monographic shows calls for extra attention: tickets must be booked in advance on the official website (masp.org.br).

More than a simple display of art history postcards, the 2027 project is committed to demystifying the cliché of the mad, misunderstood genius. By crossing Van Gogh's work with the Histories of Madness theme, MASP invites visitors to see beyond the tragic myth, revealing the technical rigor, the physical structure and the sharp lucidity that supported every centimeter of those yellow and blue brushstrokes.

## Sources and editorial notes

- Reference reporting and data: Veja São Paulo, O Estado de S. Paulo, MASP.

CEO ONE · https://ceoone.com.br