# Wine by the glass on a budget: 17 São Paulo wine bars, and the pour nobody measures

At most of these places a glass costs between R$ 12 and R$ 30 and a bottle less than R$ 90. Columnist Isabelle Moreira Lima reminds drinkers what to ask for at the table: knowing how much wine comes in the glass.

- Section: Gourmet
- Published: November 13, 2026
- Address: https://ceoone.com.br/en/article/wine-by-the-glass-on-a-budget-17-sao-paulo-wine-bars
- Em português: https://ceoone.com.br/artigo/vinho-em-taca-sem-pesar-no-bolso-17-wine-bars-de-sao-paulo.md

![Red wine being poured into a row of glasses on a bar counter](https://pub-b80e49b2737940b3ab5d3f20d0578192.r2.dev/artigos/vinho-em-taca-sem-pesar-no-bolso-17-wine-bars-de-sao-paulo-foto.webp)

Photo: Maria Eklind/Wikimedia Commons (CC BY-SA 2.0)

## Key points

- A survey lists 17 São Paulo wine bars with glasses from R$ 12 to R$ 30 and bottles under R$ 90.
- The list runs from Vila Matilde to Barra Funda, with neighbourhood bars, a gallery shop, wineries and a bar with a DJ.
- Columnist Isabelle Moreira Lima argues for measuring the pour at the table: the standard is 150 ml, five glasses a bottle.

Wine has become expensive, but the glass does not have to be. A survey by Guia Folha gathered São Paulo wine bars where you can drink well and spend little: at most of them a glass costs between R$ 12 and R$ 30, and a bottle less than R$ 90. The list crosses the city, from Vila Matilde to Barra Funda, and mixes neighbourhood bars, a shop in a gallery, wineries with their own counters and a bar with a DJ.

## Downtown and Bela Vista

Once a month, Gataria Ateliê de Vinho, on Rua Itapeva, hands its kitchen to a guest chef for the Comida na Via event, with dishes from R$ 35. At Los Perros, a wine bar on Rua Treze de Maio, the labels are chalked on a blackboard: the house wine is the Portuguese Adega da Murça, white or red, at R$ 17 for a 185 ml glass or R$ 79 a bottle, the same price as the Spanish Belo Tempranillo and Belo Verdejo. To go with them, croquetas, tapas and cheese and charcuterie boards.

On the same street, Portinha moved in October and scatters beach chairs across covered rooms and terraces. There are 13 wines by the glass, from R$ 19 to R$ 23, served with individual pizzas; the list does not name producers, only grapes and countries of origin.

In Consolação, Maria Augusta, which cooks traditional São Paulo food, serves virado and chicken with okra alongside Argentine Norton wines, chardonnay or malbec, at R$ 22.90 a glass and R$ 75.90 a bottle. In República, the Prosa e Vinho shop in the Metrópole gallery puts Miolo Seleção wines on tables in the corridor: R$ 17 a glass and R$ 69 a bottle, with empanadas and nuts, or orders from the gallery's restaurants.

## West side

Pinheiros holds most of the list. Saída de Emergência, upstairs from the Incêndio restaurant, serves Argentine wines such as Bodega Privada Torrontés and Balloon Malbec at R$ 20 a glass or R$ 80 a bottle. The fun is on the blackboard: rare labels are opened when five customers sign up, and the price of the bottle is split five ways.

Toque de Vinho has outdoor tables and bottles from R$ 59.90, such as the Chilean Koyle Reserva Syrah and Carménère. On Saturdays, from 3pm to 8pm, the pavement becomes a free tasting of four wines, with cheeses, cured meats and preserves charged separately. At Vinícola Campestre, the wine bar of the winery from Vacaria, in Rio Grande do Sul, Villa Campestre bottles cost R$ 46.90 and glasses R$ 19.90, with boards of southern Brazilian produce. Vinícola Urbana goes further and serves what it makes on site: whites, rosés, reds and an orange wine from R$ 24 a glass.

Neighbours on Rua Simão Álvares, Xampers Bubbly Bar is devoted to sparkling wine, with three labels on tap at R$ 17 to R$ 19 a glass and bottles from R$ 64, while Xenê works with two windows: food is ordered at one, wine at the other. Glasses cost R$ 20 to R$ 25, and a Chilean Pinot Noir, Longitud Reserva, is R$ 67 a bottle.

In Barra Funda, Silo has a DJ and a club atmosphere. Glasses cost R$ 25, and on Thursdays every glass you pay for comes doubled.

![A woman's hand pouring red wine from a dark bottle into a glass](https://pub-b80e49b2737940b3ab5d3f20d0578192.r2.dev/artigos/vinho-em-taca-sem-pesar-no-bolso-17-wine-bars-de-sao-paulo-dose.webp)

The standard pour is 150 ml, five glasses to a bottle. Photo: Fabio Ingrosso/Wikimedia Commons (CC BY 2.0)

## East and south

In Vila Matilde, Mathilda Wine Bar feels like a neighbourhood bar, with tables on the pavement. Six or seven wines by the glass, from R$ 20 to R$ 25, change every week, and the Chilean Anakena Merlot is R$ 85 a bottle. On Wednesdays, anyone ordering risotto or pasta gets two glasses per person; once a month there is live jazz. In Tatuapé, the Vinho no Boteco chain travels through several countries with glasses at R$ 24 to R$ 26, and Vino!, with six branches in the city, has the lowest prices on the list: glasses from R$ 12 to R$ 18 and bottles from the southern winery Giaretta between R$ 59 and R$ 79.

In Campo Belo, Miya Wine Bar, run by chef Flávio Miyamura and linked to the importer Grand Cru, charges shelf prices for its wines, with glasses from R$ 17. The Pinheiros branch closed in October. In Mirandópolis, Tábua das Rosas opens Wednesday to Sunday and pours three wines from the Spanish producer Esteban Martín, white, red and rosé, at R$ 19 to R$ 24 a glass and R$ 80 a bottle.

## How much wine is in the glass

Ordering by the glass means drinking less and tasting more. But for columnist Isabelle Moreira Lima it only works on one condition: knowing how much wine you are getting. The standard pour is 150 ml, and a 750 ml bottle yields five glasses. She praises restaurants that pour the wine into a measuring carafe before serving, and wants the measure to become standard practice across the country.

The problem, she writes, is that, just as shrinkflation makes supermarket packs smaller to hold prices, some bars serve 120 ml, 90 ml or even 60 ml pours without saying so. A smaller pour can make a cheaper glass viable, as long as it is clearly announced. A glass under R$ 30, she notes, is rare, and usually comes from a small Brazilian winery willing to supply a house wine.

The good news is that the choice has grown. Lists that once offered one white and one red by the glass have become longer, thanks to sommeliers who hunt out hidden gems and to the Coravin, a device that draws wine through a thin needle without removing the cork and fills the space with inert gas. Isabelle suggests reversing the usual order: choose the wine first, then the food to go with it. And talk to the sommelier, without shyness. She quotes the Colombian Laura Hernandez, named Latin America's best sommelier by 50 Best in 2025: "The important thing is not to be intimidated, not to be afraid of a sea of unknown names written on the list". When in doubt, look up the grape and the producer on your phone, quickly, then put it away and enjoy the wine and the company.

## Sources and editorial notes

- Based on Folha de S.Paulo, November 13, 2026 edition, Guia Folha: the wine bar survey "Vinho está caro? Saiba onde encontrar taças e garrafas a preços camaradas" and the column "Vinho em taça pede medidor na mesa", by Isabelle Moreira Lima.

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