# With GWM sponsorship, Rally do Cerrado 2026 starts this Friday (30) in Goiânia

In its 29th edition, the competition will be held from October 30 to November 1 in Goiânia, with a 619 km route and stages counting toward the Brazilian 4x4 Regularity Rally Championship.

- Section: Automotive
- Published: October 28, 2026
- Address: https://ceoone.com.br/en/article/with-gwm-sponsorship-rally-do-cerrado-2026-starts-this-friday-30
- Em português: https://ceoone.com.br/artigo/com-patrocinio-da-gwm-rally-do-cerrado-2026-comeca-nesta-sexta-feira-3.md

![Grey Tank SUV with a technical direction sticker on the bonnet, parked on a dirt road under a cerrado tree, with dry grass in the foreground](https://pub-b80e49b2737940b3ab5d3f20d0578192.r2.dev/artigos/com-patrocinio-da-gwm-rally-do-cerrado-2026-comeca-nesta-sexta-feira-3-foto.webp)

Photo: Courtesy of GWM

## Key points

- The 29th Rally do Cerrado runs from October 30 to November 1 in Goiânia, over a 619 km route, with official sponsorship from GWM Brasil.
- The event counts toward the Brazilian 4x4 Regularity Rally Championship and has three stages: 160 km on Friday, 309 km on Saturday and 150 km on Sunday.
- When confirming registration, each participant donates one basic food basket per registered vehicle.

Rally do Cerrado 2026 starts this Friday (30) in Goiânia (GO), with official sponsorship from GWM Brasil. In its 29th edition, the competition will bring together drivers and navigators for three days of challenges on the roads of the Cerrado, over a 619 km route. The program runs until Sunday, November 1, with starts and finishes concentrated at Parque Marcos Veiga Jardim, in the area of the Goiânia race track.

Besides the sponsorship, GWM will have a prominent presence throughout the competition. The participating cars will carry the carmaker's branding, and there will also be a vehicle display organized by Grupo Navesa, GWM's representative in the region. The initiative brings the public closer to the manufacturer's models and expands the brand's presence at an event that brings together motorsport and off-road driving enthusiasts.

Supporting Rally do Cerrado strengthens GWM's connection with the off-road world and with initiatives that value adventure, technology and performance. With vehicles such as the Tank 300, the Haval H9 and the Poer P30 pickup, the carmaker is expanding its presence in the 4x4 segment and getting closer to off-road enthusiasts.

"For GWM, supporting Rally do Cerrado is an opportunity to strengthen our relationship with different audiences and to value a competition that is part of the region's motoring tradition. We want to be close to people and contribute to initiatives that promote positive experiences and connections with communities," says Thiago Sugahara, director of ESG and Stakeholder Relations at GWM Brasil.

Counting toward the Brazilian 4x4 Regularity Rally Championship, Rally do Cerrado will demand navigation, strategy and driving technique from the participants. Over the three days, the crews will face different terrain conditions, following routes and average speeds set by the organizers. The competition will last an estimated 16 hours and 40 minutes in total.

## Three days of challenges across the Cerrado

The competition starts on Friday, October 30, with a 160 km route and an expected five hours of racing. On Saturday (31), the participants will face the longest stage of the edition, with 309 km and an estimated duration of 7 hours and 40 minutes.

The finale takes place on Sunday, November 1, with another 150 km and an expected four hours of competition. Goiânia will be the event's base, with competitors returning to Parque Marcos Veiga Jardim at the end of each day.

The 2026 edition includes cars in the Master, Graduado, Turismo, Open and Novatos/Iniciantes categories, as well as motorcycles. For beginners and motorcyclists, the program will be concentrated on October 31 and November 1.

Besides its sporting side, Rally do Cerrado will also have a charitable initiative. When confirming their registration, participants must donate one basic food basket per registered vehicle.

"We believe sport can also be a tool for bringing people together and for social transformation. Initiatives such as collecting food baskets show how it is possible to connect a passion for motorsport with actions that benefit society, a principle aligned with our commitment to social responsibility and to our relationship with communities," says Sugahara.

## Organization and sponsors

The 29th Rally do Cerrado is held by the Brazilian Regularity Rally Association (ABR), in partnership with Trail Clube Goiano (TCG), under the supervision of the Brazilian Automobile Confederation (CBA), the National Rally Commission (CNR) and the Goiás Automobile Federation (FAUGO).

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