# Your next GOL boarding pass will not come from an app, but from a conversation on ChatGPT

In a pioneering move for the global airline industry, the Brazilian carrier integrates its operation with artificial intelligence and now allows check-in and ticket issuing directly in the chat.

- Section: Future
- Published: November 6, 2026
- Address: https://ceoone.com.br/en/article/your-next-gol-boarding-pass-will-not-come-from-an-app-but-from-a-conversation-on-chatgpt
- Em português: https://ceoone.com.br/artigo/o-seu-proximo-cartao-de-embarque-na-gol-nao-vai-sair-de-um-aplicativo-.md

![GOL Boeing 737 parked on the apron at Guarulhos airport at dawn, with other aircraft in the background](https://pub-b80e49b2737940b3ab5d3f20d0578192.r2.dev/artigos/o-seu-proximo-cartao-de-embarque-na-gol-nao-vai-sair-de-um-aplicativo--foto.webp)

Photo: Ariadne Barroso/Pexels

## Key points

- Since November, GOL passengers can check in and generate their boarding pass by chatting on ChatGPT.
- The pass carries an official encrypted QR Code and can be saved to the phone's digital wallet with one tap.
- GOL is the first airline in Latin America to implement the solution, which complies with the LGPD.

GOL Linhas Aéreas is transforming travellers' digital experience with an innovation unprecedented in the aviation market. From this November, the airline's passengers can complete the entire check-in process and generate their final boarding pass by chatting directly on ChatGPT. The initiative removes bureaucratic steps and redefines the idea of convenience in business and leisure travel.

## The artificial intelligence that talks like a travel agent

The new feature is the result of a deep integration between the airline's booking systems and OpenAI's natural language API. Instead of navigating the complex menus of traditional apps or websites, customers simply type a short message in the ChatGPT app. The tool identifies the booking code, confirms the passenger's details, offers seat selection and generates the digital ticket instantly on screen.

The boarding pass generated during the conversation comes with the official, encrypted QR Code required by security scanners at Brazilian and international airports. The document can be saved straight to the smartphone's digital wallet with a single tap, remaining available even without an internet signal. Assessing the technology's impact on the customer journey, Luiz Borrego, CIO of GOL, noted that "the integration with ChatGPT offers a fast conversational alternative", creating a direct and intuitive channel for passengers.

## Answering questions and managing the trip in real time

Beyond issuing the ticket, GOL's AI integrated into the chat instantly answers complex itinerary questions. Passengers can check their baggage allowance, real-time flight status, boarding gate times and rules for travelling with pets in the same conversation. This continuous interaction substantially reduces queues at physical counters and demand on traditional telephone service channels.

To guarantee full protection of customer data, the technology strictly complies with Brazil's General Data Protection Law (LGPD) and international civil aviation protocols. Users' access credentials and sensitive information are authenticated directly within the airline's secure environment, ensuring that no confidential data is exposed or shared with the artificial intelligence model.

## Continuous expansion and the new horizon of aviation

GOL's move places Brazil at the global forefront of digital transformation in the transport sector, as it is the first airline in Latin America to implement the solution. According to the company, this is only the first step of a broader strategy: the airline has signalled that it intends to monitor customer feedback and usage data in the conversational environment to guide the addition of new services and features over the coming months.

## Sources and editorial notes

- Reference reporting and publications: Revista Business, Airway, Transporte Moderno, G1 Tecnologia and Passageiro de Primeira.
- Sources interviewed and institutions cited: Luiz Borrego (CIO of GOL Linhas Aéreas), GOL Linhas Aéreas and OpenAI.

CEO ONE · https://ceoone.com.br